Lately, I have been interviewing several candidates for product management positions at my company. What stuns me is the lack of preparedness when they come in for the interview. After all, these candidates are interviewing to be a product manager, where, they may be taking ownership of one or more products on a global scale!
Product manager interviews are significantly different to a software engineer interview. During the interviews, product managers need to exhibit qualities that generate confidence to the hiring manager and by virtue, to the company, that their (revenue generating) products are in good hands of a competent innovative thinker. While most product managers do research to manage their products, a surprising number of them do not do adequate research to land that job!
Over the next few weeks, I will provide a list of 5 areas that candidates should be well prepared before they go into an interview.
1 – Learn about the company
It is amazing how little research candidates do beyond a simple Google search on the company and their latest news. Knowing “I heard you recently brought John onboard as the VP of Marketing” is not going to cut. What you need to prepare for is this question- What do you know about us?
Ask the following questions –
- What market (industry) space is the company in?
- What broad market trends that impact that market space? Technology drivers? Competition?
- As a result of these drivers, what is the biggest business problem faced by the company?
- And, what is the biggest opportunity?
- Who are the competition, market share and growth?
Use any sources you have- Google, eMarketer, Gartner reports, etc. Use LinkedIn to find people who work in the same company or in the same industry (competitors) and read their blogs to learn more about the space. Demonstrate innovativeness by conceptualizing potential solutions that can increase the value proposition of the company. Be ready to discuss all of these points during the interview, including how the company itself is planning to tackle these drivers. Prepare the list of questions to ask when that proverbial “do you have any questions for me?” segment.
Remember – you may not be required to establish broad corporate strategy or even product strategy. But being able to show that you have the ability research and absorb new markets will go a long way to generating confidence in yourself and your interviewers.